Armstrong

Armstrong site redesign

The pioneer in floors, ceilings and cabinets got an updated look and navigation schema to enable easy access to its extensive home and commercial product lines, a new do-it-yourself application, Design My Room, and the site's first e-commerce capabilities.

My role: creative direction, information architecture, usability testing, wireframe development, design specifications

Designer: Alan Coon

"Design My Room"

This innovative room makeover tool lets do-it-yourself home decorators to view Armstrong products in their own digital room settings.

My role: Planned and moderated multiple rounds of usability testing and worked closely with developers to ensure that the experience is engaging and easy to use.

Visual Design & Development:
Swatchbox Technologies

Commercial site redesign

Armstrong's Commercial division set out to re-position and re-architect the ceiling and flooring sites to make product information and sample ordering more accessible to commercial customers, architects and contractors.

My role: Planned and moderated .card sorting and participatory design exercises with target customers; advised on site re-architecture based on findings.

Designer: Alan Coon